ØConclusions
•The company
was surprised by the security criterion, but
in practice the destinations differed little in security, so the criterion proved to be of little discriminatory value
•The company
realised the importance of gaining a clearer
understanding of tourists’
criteria. For example, the company had planned to put little effort into developing the Kyoto tour, yet the tourists
ranked it second
•The company
recognised the need to develop different
tours for different tourist types. Mt.
Fuji could be appropriate for backpackers, while , Okinawa would only be attractive to higher-income travelers