ØTo gain an understanding of the importance of matching options to preferences, we will do a preference analysis
exercise using ranking and weighting
ØDivide into two groups; one group will be tourists; the other group will be a holiday tour operator company
ØThe tour operators will select 5 holiday destinations in Japan to offer to the tourists. The tour operators should predict how popular these destinations will be by ranking them from 1 to 5
ØThe tourists will define 5 criteria for choosing a holiday destination
ØOnce the tour operators are ready with their destinations and the tourists with their criteria, please return to the main workshop room