Preference analysis exercise
32
21
29
32
36
Total
Secu-
rity
Facili
-ties
Natural
beauty
Food
Cost
Destina-
tion
30
30
30
30
30
Total
6
6
4
7
9
Izu
5
7
6
8
6
6
6
6
2
1
7
Mt Fuji
6
7
3
Okinawa
8
6
6
Kyoto
8
9
5
Hokkaido
The tourists used 30 counters to evaluate
each criterion for the destinations proposed
by the tour company